When IT is not a burden but a help
Many companies face tension between technical solutions and their real benefit. Customers get lost, employees complain, managers can't see the data. This typically happens when design is driven only by IT — ignoring user context or company logic.
That’s why at BIQ Group, we take a different approach to IT system design. Development always starts by understanding the needs of all involved — both internal users and external clients. This approach is based on the Total Experience methodology, combining customer experience (CX), employee experience (EX), and operational efficiency (OX).
“The result shouldn’t be just a nice product. It should be satisfaction — because people return to the system, understand it, and it makes sense to them,” say group representatives. Good design reduces errors, speeds work, and eliminates frustration.
Total Experience as the new standard
Earlier, the focus was on user-friendliness of consumer apps. Today, this standard extends to internal tools, ERP systems, portals, and B2B solutions. People expect simplicity even in professional environments — and companies that get this win.
At BIQ Group, we have experience with dozens of projects — from banking and logistics to public administration. Every system is developed as a service: tested with users, optimized based on feedback, and evolved according to actual behavior.
Besides development, emphasis is also on onboarding, training, and support. Because even a perfectly designed product won’t work if people don’t know why to use it or how it helps.
People are the measure of success, not just metrics
True digital transformation is not measured by how many systems are deployed but by how well people in a company work with them. Total Experience gives technology a human dimension, which today often decides whether change succeeds.
In short, we build solutions that connect business expectations with daily work reality. Thanks to this, we create IT that not only looks good and works well but mainly makes sense to people interacting with it.
