Software can be bought. Changing mindset cannot.
According to Michal, companies often pin their hopes on new systems to save the day. They buy expensive solutions, hire consultants, launch transformations — and after a few months, frustration sets in. Not because the technology fails, but because people keep working the old way.
“You get a top-notch system, but employees ignore it. Or use it only partially because no one explained why, or even sabotage it, seeing no purpose in it. That’s the reality in many firms,” Michal explains.
Change doesn't happen just in apps or ERP systems; it has to happen in people’s minds. And that’s what companies most often underestimate. It’s not about training on usage, but engaging people in the process, finding internal ambassadors, and clearly explaining what’s changing and why.
Digital change doesn’t work without the human dimension
At BIQ Group, we frequently deal with projects that have “stalled.” The typical case: the system is installed and technically sound, but the business doesn’t use it.
In such cases, the solution is to revisit change — this time not from the IT perspective,
but from the viewpoint of the people who must work with it daily.
“When a project fails, companies often turn back to the tech supplier. But the problem isn’t technology. The problem is failing to address employees' needs, not involving them early, and ignoring what motivates or hinders them,” Michal says.
Our group combines technical expertise with a human approach in these cases. We work with change ambassadors, clear communication, and a phased adoption strategy. The key is admitting IT solutions aren’t just about features but about behavior, emotions, and daily realities.
Not all resistance is sabotage. Sometimes it’s just poorly managed change.
We believe companies still underestimate that IT change is also organizational change. Supplying a good manual isn't enough — you must lead people, communicate, listen, and explain.
Today’s digital project success depends not only on technology but on how well a company manages change internally. And this is where those who connect technology with empathy still win.
